Downey Strategy

Proposal for Shift Nutrition & Counselling

Written by Brittany Downey at Downey Strategy

Start Reading Proposal
Downey Strategy

Clear Focus. Real Impact.

A minimalist approach to marketing — so you can cut the clutter and grow

Overview

We'll work together to position you for the next level of your practice — so you can fill your schedule with the deep work you love, without the marketing busywork that drains you.

Goals

  • Define your distinctive voice (so you sound like yourself, not like every other practice)
  • Establish your authority as the practice clients trust for lasting nutrition and counselling support
  • Develop a modern website and simple marketing plan that consistently brings the right people to your practice
  • Ultimately, build out a waitlist of right-fit clients
Brittany captured my voice and found ways to articulate things I'd been trying to say for years.
Kem Meyer, communications strategist & owner at Kem & Co.

Positioning

Investment: $3,000

Who you are, who you serve, and why it matters.

Discovery & Research

  • 60-minute discovery session to understand your unique approach and client needs
  • Interactive brand voice workshop to capture your values and communication style
  • Review of your recent client feedback to see your practice through your clients' eyes
  • Competitive analysis and market positioning for practices in your area

Brand Voice & Messaging Guide

  • Short, easy-to-use brand guide that includes:
    • Your distinctive voice type
    • Positioning strategy that highlights your unique approach
    • Key messaging themes
    • Concrete writing guidelines
    • Simple framework that helps it stick — with examples of your voice and message in action

Presence

Investment: $2,500

A professional, modern website that showcases your expertise.

Website Strategy & Content

  • Strategic content outline and plan for your entire website
  • Direction for bringing your voice and messaging to life on your website
  • Engaging, minimalist copy for up to 5 key website pages
  • Templates and guidance for any additional pages
  • Partner walkthrough with your designer for smooth implementation
  • Two rounds of revisions included

You'll get polished copy ready to hand to your designer — and a messaging foundation you can use across other touchpoints like social media, brochures, and client communications.

Timeline: Around 3 months, start to finish

Pathways

Investment: $950

How people find you and connect with you.

Marketing Strategy Workshop

  • Pre-workshop assessment to identify what marketing activities energize vs. drain you
  • 2.5-hour interactive workshop to choose the most effective ways to reach couples and referral partners in your area

Minimalist Marketing Plan

  • A short, simple plan that breaks down big goals into tiny, achievable steps

Follow-up Support (3 months)

  • Three 30-minute follow-up calls after your plan is delivered
  • Strategic support to help you bust through obstacles and readjust as needed
  • Unlimited email support between calls
We finally have a plan that plays to our strengths, and doesn't feel like a grind to follow through on.
Haley Kramer, Artillery Media
(More reviews on Google)
Brittany Downey at her desk

Hi, I’m Brittany.

Strategist, Clarity Stickler, and Marketing Minimalist

About Me

I believe most organizations need less marketing, done better. Over the past decade, I've helped over 100 businesses & nonprofits find clarity and growth by focusing on what actually works. I love learning about your impact — and helping you expand it (without all the noise).

100+
Websites simplified & focused
$1 million+
Digital project budgets managed
10+
Years refining this approach
Your Investment
Positioning: Brand Voice & Messaging
$3,000
Presence: Website Strategy & Content
(Not including website design & development, paid directly to your designer)
$2,500
Optional
Pathways: Marketing Plan & Support
Choose one
Additional Website Pages
Beyond the 5 core pages included in Presence
1@ $125
$125
Optional
Ongoing Strategy Support
Monthly strategy call + email support after the engagement wraps
$500/mo
Optional
Foundation discount
10% off all one-off services in this proposal
−10%
$645
Subtotal
$6,450
Discounts
$645
One-off Total
$5,805
+ Monthly Total
$0/mo

Billed monthly — in addition to the one-off total above.

First half of payment due 30 days after approved proposal. Second half of payment due 30 days after the strategy is delivered. Pricing valid for 30 days. (Other payment plans available upon request.)

(Scroll down to sign proposal.)

I, ___________, agree to the terms of this agreement and I agree that my typed name below can be used as a digital representation of my signature to that fact.